Mando Group

Pandora's Music Box

Posted by: Dan Prior | 22 November 2007

No, this is not a box to contain all the musical evils of the world; Daniel O'Donnell and the like.  Pandora is actually a personalised internet radio service that helps you find new music based on your favourites.   It is based on the research from the Music Genome Project, where musicians and music-loving technologists came together with the idea of creating the most comprehensive analysis of music ever.  They produced hundreds of musical attributes that they call 'genes' into a very large Music Genome which helps to categorise preferences in music and therefore from understanding your preferences Pandora aims to predict what you would like to listen to.  

With Pandora you start your new personalised radio station by defining an artist or song.  From that first choice, when the track has ended Pandora provides the next track which it provides based on similar characteristics to the first track that you chose.  If you really like a track or really dislike a track you can indicate the fact to help Pandora understand your preferences and become more accurate at predicting what you would like to hear.  As its bank of music is much larger than any collection that you or I could have access to, it is a fantastic way of being opened up to new music similar to music that you already like.  

For legal reasons Pandora does say it is currently for US listening only; and they ask for a US ZIP code on registration, but this is still an excellent idea and one that I hope will be able to be used legally for the rest of the world soon.

Also see Video killed the radio star.

Posted in: Technology Creative Social

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  • On 22/11/2007 08:30:23 Robin wrote: Been using Pandora for a while now and have come across a whole heap of music I'd never heard before. It's just fantastic. Well worth googling a US zip code for ;-)
  • On 30/11/2007 02:54:07 Adam Rio wrote: I found out about Pandora through an american friend i have.He told me his zip but i insisted I simply used the well known US Zip code from Beverly Hills 90210!! Its also great if you have a Wii using wireless internet too, makes your tv a Massive iPod.
  • On 18/01/2008 12:36:53 Robin wrote: Absolutely gutted that this has now been blocked for all IP addresses outside the US :-( It's almost worth signing up to a VPN service just to keep on listening