They are
- The Government’s regional business support services agency, set up to help businesses start, manage, and grow.
- Run by the Northwest Regional Development Agency.
- Recognised as a region-wide success that has added £431m gross value to the local economy.
They needed….
- An overhaul of their internal knowledge systems, focusing on consolidation of information and an easier sourcing experience for internal users.
- An easier to use and more feature-rich external business support directory.
- A significant increase in the number of businesses registering on the supplier directory.
We provided…
A business portal that could signpost the way to important information for all users.
How we did it…
- Stakeholder workshops to get to the heart of BLNW’s requirements.
- In-depth user profiling & testing.
- Creation of a ground-breaking knowledge management system – based around Microsoft Office SharePoint Server (MOSS) and with seamless integration to their existing Microsoft Dynamics customer relationship management (CRM).
- Additional functionality such as ‘Business Link in a Box’ that allows other sites to pull information from the BLNW portal in aid of their users.
And the end result…?
- Eloquent, accurate dissemination of information to the business community, without any need to re-create or unnecessarily duplicate content.
- Extremely positive feedback both from within BLNW and outside of the organisation due to the streamlining of systems.
- Marked increase in usage across the Northwest business community.
- Large-scale take up of the ‘Business Link in a Box’ widget across the public sector.
