They are
- The government agency responsible for preventing work-related death, injury and ill health.
- Owners of a web presence that contains nearly 50,000 unique pages of content and receives over 7 million page impressions per month.
- Providers of an incredibly diverse range of regulated information.
They needed….
- To re-develop the 200+ unique microsites which make up their total web presence.
- Consultancy expertise to undertake an information architecture review, plus design and build expertise, to make their total offering accessible.
We provided…
A safe pair of hands to comprehensively re-develop their web presence.
How we did it
- Worked with their online team as part of our framework agreement to provide strategic consultancy to various HSE departments.
- Conducted stakeholder workshops which explored the diverse requirements of the different audiences the organisation needs to communicate with.
- Made the microsites come alive through detailed design consultancy and copywriting.
And the end result…?
- A sustained increase in traffic levels.
- HSE web presence regularly rated in the top 5 for UK central government website accessibility standards by Sitemorse.com
- We have subsequently been asked to consult on the organisation’s social media strategy.
