They are
- One of the leading business schools in the world
- Diverse – with around 2,000 students on campus and over 200 teaching staff, making MBS the largest campus-based business school in the UK
- In support more than 3,500 students worldwide through distance-learning and external programmes, and benefit from excellent links with both business and the public sector
They needed
- To create differentiation from the other business schools and demonstrate expertise and thought leadership
- To have a platform that would grow with the student and staff community and support their Alumni
- A brand for the concept as well as the platform itself
We provided
A brand and persona for their ‘Transforming Management’ concept and a WordPress MU site tailored and developed to meet their exact requirements.
How we did it
- Workshop to understand the requirenment and develop the brief for the branding and the site
- Bespoke WordPress development for both templates and functionality
- Agile development process in partnership with MBS
- Training their authors and editors to ensure the platform was as transparent as possible
And the end result?…
- A strong brand and flexible platform for MBS to demonstrate their thought leadership expertise and promote debate and engagement with the intended audiences
- A platform based on opensource technologies so they can truly own and continuously develop Transforming Management as their own
See the Transforming Managment web site at http://tm.mbs.ac.uk
