Penketh’s

They are

Suppliers of office products and services that include stationery and furniture, as well as refurbishment and a recently added recycling facility.
Amongst the top 20 UK firms in the sector by size.
Winner of the British Office Supplies and Services Federation2009 Dealer of Excellence Award.
Planning strategically to take their distribution nationwide.

An overhaul of their existing site, which was dated looking, difficult to use and lacked the features that users needed.
A way to for the site to integrate better with back-end stock management systems.

A huge e-commerce portal designed to carry a massive twenty eight thousand unique products at launch, with features including streamlined end-to-end integration, plus greater functionality with increased simplicity.

Worked closely with the Penketh’s team to identify and document their business requirements, from integration-points analysis with the IT Dept, through to end-user research and testing with the existing customer base.
Enhanced the e-commerce engine by optimising the Mando Core Platform to deliver peak data-management performance.
Developed a series of web services to fully integrate and manage the 40,000 + product lines, providing synchronised stock control and offers management.
Improved search and browsing capabilities.
Added personalised tools, to allow business customers to manage their spending effectively, including online management systems that allow users to assign products to particular budgets.
Included mechanisms to offer targeted promotions and encourage repeat purchase.
Combined all of the above with a fresh, appealing design which built on Penketh’s existing branding.
Implemented a system capable of being tailored, which meant that when the company underwent a re-brand we were rapidly able to re-skin the site to reflect that.

Online sales leapt from 35% of all transactions pre-launch, to a staggering 46% in just a matter of weeks.
Penketh’s Managing Director, Mark Penketh, was delighted with the project saying ‘The new site allows us to offer fantastic new facilities and features to our customers, particularly our business account clients’.