News & Insights

Why Digital Projects Go Off Track - and How to Keep Yours On Course

Written by Ian Finch | Aug 4, 2025 12:34:01 PM

After nearly three decades leading digital transformation projects, I can tell you this with confidence: 

Most digital failures don’t come from bad ideas.

They come from good ideas that drift. Quietly. Inevitably. And often expensively.

You start with ambition, a roadmap, a capable team. But somewhere along the way, momentum stalls. Decisions blur. Outcomes get diluted. 

The question isn’t “how did this happen?”
It’s “how do we stop it happening next time?” 

1. Too Much Time on the Strategy Deck, Not Enough on the Delivery Plan 


Strategy is exciting. It’s where ambition lives.
But delivery is where it all gets tested. We’ve seen programmes stall because: 

  • No one defined what done looks like
  • Internal teams weren’t set up to execute
  • The platform was picked before the problem was fully understood

If strategy isn’t tightly coupled to how people build, support, and scale the thing - it’s theatre. 

2. Design That Looks Good, But Doesn’t Scale 

You can always spot a project that’s been over-designed and under-tested. It’s the one where every new page is a custom job, and nothing gets shipped without a design review. 

Good digital isn’t handcrafted every time. It’s systemised, structured, and repeatable. 

The best design systems aren’t the most beautiful. They’re the ones that free teams to move faster without breaking things. 

3. Tech That’s Powerful on Paper - and Painful in Practice 


Every platform looks good in the sales demo.
The real test? What happens when your team needs to publish, personalise or measure something under pressure?

We’ve helped clients migrate away from platforms they were “sold into” - with features they’ll never use and technical debt they’ll never escape. 

The right tech is the one your team can operate at pace. 
Not the one that looked impressive in a pitch. 

4. Teams That Are Busy, but Not Aligned 

Digital programmes don’t fail because people don’t care. 
They fail because people aren’t working to the same definition of success. 

Try this..
Ask five team members what the goal is - if you get five answers, you’ve already got a problem.


Delivery depends on shared context: 

  • What are we prioritising and why?
  • Who owns the decisions?
  • What’s the measure of success for this phase?

Without that, you're not collaborating. You're just coexisting. 

5. Success That’s Measured Too Late 


If the first time you think about KPIs is at go-live, you’re already behind.


We’ve seen this happen in the enterprise space repeatedly - huge investment, beautiful output, and… no way to track what changed. 

Every phase should tie back to value. 
- Reduced calls to contact centre. 
 - Faster onboarding. 
 - Better task completion.
 - Improved satisfaction. 

No vanity metrics. No “engagement” hand-waves. 
Just outcomes. 

Final Thought 


At Mando Group, we’ve delivered thousands of digital projects - and inherited a fair few that went off the rails. 

When we’re brought in to fix them, the story is usually the same: 
Too much energy on the big idea. Not enough on the delivery structure that makes it real. 

If you’re planning a major digital shift, here’s the rule of thumb: 

Build for the day after go-live. 

Not just the pitch. Not just the stakeholders. 
The team. The operations. The people who’ll live with what you launch. 

Because when digital is done right, it doesn’t just land. 
It lasts.