Why People’s Partnership Chose Optimizely for Their Digital Rebuild
Written by Pam McGee
People’s Partnership supports over 7 million members in making smart financial decisions about their future. That scale brings responsibility - and complexity - when it comes to digital.
People’s Partnership needed a better way to connect with their members online. Not just a new website, but a complete rethink of how their digital tools, content and platform work together.
Nick Lund-Conlon, Digital Director at People’s Partnership, explains:
“This is the first step in a technical revolution for our company. We’re building a new MarTech ecosystem, and content management is a key part of that.”
Why Optimizely?
People’s Partnership chose Optimizely as their platform and Mando Group as their delivery partner.
Why?
Because this isn’t just about getting a build over the line. It’s about trust, shared values, and finding a team who understands what long-term success looks like.
“You have to have that sense of partnership - not a supplier-buyer relationship. Mando Group stood out for that.”
Personalisation and meaningful engagement
We're now working closely with Nick and his team on a two-year programme to deliver a new CMS and broader web ecosystem. It’s already opening the door to faster content updates, better personalisation, and more meaningful engagement with members.
Considering a move to Optimizely?
We’re a Platinum Partner, and we know how to make that transition work - technically, strategically and at pace.
If your platform’s holding you back, we should talk.

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