Why People’s Partnership Chose Optimizely for Their Digital Rebuild
Written by Pam McGee
People’s Partnership supports over 7 million members in making smart financial decisions about their future. That scale brings responsibility - and complexity - when it comes to digital.
People’s Partnership needed a better way to connect with their members online. Not just a new website, but a complete rethink of how their digital tools, content and platform work together.
Nick Lund-Conlon, Digital Director at People’s Partnership, explains:
“This is the first step in a technical revolution for our company. We’re building a new MarTech ecosystem, and content management is a key part of that.”
Why Optimizely?
People’s Partnership chose Optimizely as their platform and Mando Group as their delivery partner.
Why?
Because this isn’t just about getting a build over the line. It’s about trust, shared values, and finding a team who understands what long-term success looks like.
“You have to have that sense of partnership - not a supplier-buyer relationship. Mando Group stood out for that.”
Personalisation and meaningful engagement
We're now working closely with Nick and his team on a two-year programme to deliver a new CMS and broader web ecosystem. It’s already opening the door to faster content updates, better personalisation, and more meaningful engagement with members.
Considering a move to Optimizely?
We’re a Platinum Partner, and we know how to make that transition work - technically, strategically and at pace.
If your platform’s holding you back, we should talk.

What else is going on
-
May 2025
How to Choose the Right DXP for Your Business (and Avoid Common Pitfalls)
Discover how to choose the right Digital Experience Platform (DXP) for your business. Learn what features matter and avoid common pitfalls.
-
May 2025
Why People’s Partnership Chose Optimizely for Their Digital Rebuild
Discover how People’s Partnership is transforming its digital experience with Mando Group and Optimizely — improving personalisation, speed and engagement.