News & Insights

View our latest blogs, podcasts, and interviews with industry experts.
Dec 24, 2025 9:14:59 AM by Stephen Gillespie

The reality of personalisation: why most programmes underperform 

Personalisation isn’t a feature. It’s a discipline. Enterprise platforms offer to deliver “highly ...

We are a B Corp

At Mando Group, we believe that business should be a force for good. That’s why we’re incredibly proud to ...
Feb 3, 2025 4:45:48 PM
Pam McGee Pam McGee

Analytics implementation and measurement: Getting it right

This is the third in our series of eight data engineering and insights articles in which we delve into ...
Jan 14, 2025 1:23:47 PM
Ian Cockayne Ian Cockayne

Opticon24: How Optimizely is Making The Lives of Marketers Better

Key insights and lessons from this year’s Optimizely conference in London.
Oct 3, 2024 9:47:03 AM
Pam McGee Pam McGee

Choosing the Right Analytics Tools to Drive Business Growth

In this second of our series of eight data engineering and insights articles, we move away from the strategic ...
Sep 11, 2024 12:15:00 AM
Ian Cockayne Ian Cockayne

From Data to Decisions: How KPIs Drive Business Growth and Performance

Welcome to the first in our series of eight data engineering and insights articles. We explore the top ...
Sep 5, 2024 2:27:43 PM
Ian Cockayne Ian Cockayne

Google Retains Third-Party Cookies – What Does It Mean For You?

In July 2024, after four years of work on its Privacy Sandbox initiative and several postponements, Google ...
Aug 30, 2024 11:40:11 AM
Ian Cockayne Ian Cockayne

Mando Group Elevated to Optimizely Platinum Partner Status

After a period of remarkable growth in product knowledge and implementation expertise, we are excited to ...
Aug 7, 2024 4:22:56 PM
Pam McGee Pam McGee

Understanding Google’s Consent Mode and Enhanced Conversions

Since the rollout of Google Analytics 4, we've seen conversion tracking issues impacting ad spend ROI. This ...
Jun 20, 2024 4:52:00 PM
Ian Cockayne Ian Cockayne

Meet the team – Simon Royall – Test Analyst

In our latest 'Meet the Team' post, we introduce Simon Royall, one of our Test Analysts. Simon shares ...
Jun 13, 2024 6:32:42 AM
Pam McGee Pam McGee