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Jun 11, 2026 5:09:57 PM by Gorav Bassi
Eleven years. $44 billion. Here is what it took.
I recently attended Gartner's 2026 Marketing Conference, and one session stood out from the rest. A CMO ...
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Why ‘Digital Transformation’ Is a Misleading Phrase
Let’s call it what it really is. “Digital transformation” is one of the most overused, underdefined phrases ...
Aug 4, 2025 1:17:33 PM
Transformation Fatigue: Why Good Teams Burn Out – and What to Do About It
Let’s Talk About the Side Effect No One Wants to Admit Digital transformation is supposed to energise teams. ...
Aug 4, 2025 9:49:29 AM
Managing Resistance to Change: Strategies for Overcoming Employee Pushback
Change is rational. People aren’t. And that’s okay. As leaders, we often approach transformation logically: ...
Aug 4, 2025 9:25:47 AM
Why Content Is the Weak Link in Most Digital Strategies
There's a hidden weakness in “digital.” Picture this. You’ve just launched a beautiful new platform. The ...
Jul 31, 2025 12:10:15 PM
What a DXP Is (And Isn’t): A Plain-English Take for the Rest of Us
Let’s be honest - “DXP” is one of those acronyms that gets thrown around a lot, but rarely explained in plain ...
Jul 31, 2025 10:07:35 AM
The Role of B Corp Values in Digital Transformation
How businesses can align their digital transformation with ethical values. In a world where stakeholders ...
Jul 31, 2025 9:34:02 AM
Can Optimizely CMS Deliver Within a Digital Sovereignty Strategy?
Disruption is the New Normal – and Digital Sovereignty Matters More Than Ever. Brexit, COVID, energy ...
Jul 30, 2025 11:59:35 AM
From Chaos to Clarity: A CEO's Playbook for Leading Digital Transformation
The most sophisticated digital leaders are making the same fundamental mistakes as everyone else. These ...
Jul 30, 2025 10:04:52 AM