Nov 5, 2026, 12:10:27 PM by Gorav Bassi
Editor Experience (EX) in the age of Agentic AI
Campaigns stuck in review. Simple updates taking days. Good ideas losing momentum while they wait for ...
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Where to put your AI search budget now
Nearly seven in ten UK Google searches now end without anyone clicking through to a website. Similarweb's ...
Sep 29, 2026, 1:23:29 PM
Gorav Bassi
The hidden cost of a disconnected CMS and CMP
Planning content in one system and publishing it in another means you spend more time moving content between ...
Sep 28, 2026, 1:58:01 PM
Stephen Gillespie
Optimizely SaaS or PaaS? The question is what has to run inside the CMS
Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...
Sep 24, 2026, 3:23:31 PM
Stephen Gillespie
Lessons from designing an agent workflow in Optimizely
Spoiler: Agents are the least of your problems Recently I created a proof of concept document translation ...
Sep 18, 2026, 1:00:27 PM
Jon Seal
As I See It: A human in the loop-the-loop
Whatever the value of AI, the hype has spared few professions. There is a new kid on the block - on every ...
Sep 9, 2026, 2:41:11 PM
Simon Royall
What is agentic marketing?
Optimizely used Opticon NYC to show what separates an agent from the AI tools that came before it. On stage, ...
Sep 8, 2026, 11:38:04 AM
Pam McGee
Four things digital leaders are telling me
Ask a digital leader what’s broken in their organisation and a large percentage will mention the tech stack. ...
Sep 3, 2026, 12:20:25 PM
Ian Finch