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Sep 8, 2025 4:25:45 PM by Andy Pimlett

The Rise of AI-Powered Content Creation: How to Use It Wisely

The landscape of digital content creation is changing rapidly, and AI-powered tools are at the forefront of ...

The Rise of AI-Powered Content Creation: How to Use It Wisely

The landscape of digital content creation is changing rapidly, and AI-powered tools are at the forefront of ...
Sep 8, 2025 4:25:45 PM
Andy Pimlett Andy Pimlett

Maximizing ROI with Optimizely Experimentation: A Practical Guide for Digital Leaders

Being done is a nice feeling. The campaign is live. The content is out. You've honed the perfect content ...
Sep 8, 2025 12:21:51 PM
Stephen Gillespie Stephen Gillespie

Managing Risk in Digital Transformation: A Process-Oriented Approach

Transformation is risky - but not always in the ways you expect. We often associate risk in digital ...
Sep 2, 2025 1:38:53 PM
Ian Finch Ian Finch

What Makes a Great Digital Partner?

Choosing a Digital Partner isn’t a procurement exercise. I think we’ve all seen it: most briefs go out to ...
Sep 2, 2025 1:14:16 PM
Ian Finch Ian Finch

How to Know If It’s Time to Change Your Digital Partner

Not every digital partnership is built to last. But it’s rarely obvious when the right time to move on ...
Sep 1, 2025 12:00:00 PM
Ian Finch Ian Finch

The Role of Continuous Improvement in Sustaining Digital Transformation

Transformation Isn’t a Launch Date We’ve all seen it happen. A huge digital project gets the green ...
Aug 20, 2025 11:37:00 AM
Ian Finch Ian Finch

Redesigning Workflows for the Digital Age: Key Considerations

If You Digitise a Broken Process, You Still Have a Broken Process One of the most common mistakes I see in ...
Aug 4, 2025 2:51:16 PM
Ian Finch Ian Finch

Why Digital Projects Go Off Track - and How to Keep Yours On Course

After nearly three decades leading digital transformation projects, I can tell you this with confidence: Most ...
Aug 4, 2025 1:34:01 PM
Ian Finch Ian Finch

Why ‘Digital Transformation’ Is a Misleading Phrase

Let’s call it what it really is. “Digital transformation” is one of the most overused, underdefined phrases ...
Aug 4, 2025 1:17:33 PM
Ian Finch Ian Finch