Our retained digital optimisation programme

Optimise

Optimise is our approach to improving digital performance continuously – not through one-off changes, but through a joined-up system that combines strategy, insight, operating model and performance optimisation.

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The platform is live. The performance is not there.

Enterprise digital teams face a common pattern. A significant platform investment goes live. Early results are promising. Then progress slows. The backlog grows. Priorities compete. Insight is fragmented. Experiments never quite get started. And the results leadership expects start to feel further away. Without a clear operating model, trusted data, and a disciplined approach to continuous improvement, platforms plateau.Optimise is built to solve that.

Fragmented insight

Decisions made on incomplete or untrustworthy data
 

Unclear priorities

No clear framework for deciding what to work on next

 

Slow decision-making

Too much discussion, not enough delivery

 

Optimisation that never sticks

One-off improvements with no programme behind them

 

WHO OPTIMISE IS FOR

Designed for digital leaders who are accountable for platform performance

Optimise is for enterprise organisations where digital performance directly influences growth, member experience, customer trust, or operational efficiency.
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Your platform is live but not performing at the level it should

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You have data but no clear insight - or insight that nobody acts on

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Your team is busy but the progress leadership expects is not materialising

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You need to show measurable improvement, not just activity

A 12-month retained programme. Four workstreams. 19 activities

Optimise is not a project. It is a programme - a structured, retained engagement designed to build continuous improvement into your digital operation. We activate four workstreams together, so momentum builds from month one rather than month six.

Workstream 1 - Digital Strategy

Digital Strategy - making sure optimisation is focused on the right things

Good optimisation starts with good strategy. We align improvement activity to business priorities, market context, and commercial outcomes - so time and investment go where they will have the greatest impact.

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What this includes

  • Customer Insights - understanding what your customers actually need, where they struggle, and what drives their decisions
  • Competitor Insights - assessing your competitive position and identifying opportunities your rivals are missing
  • Digital Vision and Roadmap - defining where you are going and creating a practical, prioritised plan to get there
  • Channel Strategy - identifying the right channels for acquisition, retention, and growth
  • Digital ROI - linking optimisation investment to measurable business value and making the case internally
  • Platform and Technology Direction - ensuring your platforms and technology choices support your strategy, not constrain it
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What clients gain

  • A clear direction that the whole team can align to
  • Confidence that effort is focused on the highest-value opportunities
  • A roadmap that evolves as priorities change - not a document that dates immediately
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Workstream 2 - Digital Insights

Digital Insights - turning data into decisions

Most enterprise digital teams have data. What they often lack is insight they can trust and act on quickly.

We fix the foundations - analytics quality, tracking accuracy, KPI alignment - so decisions are grounded in reality, not assumption.

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What this includes

  • Performance Diagnostic - a structured audit of where value is being lost across your digital estate
  • KPI Framework - establishing the metrics that matter, aligned to business outcomes rather than vanity numbers
  • Data Quality - reviewing and strengthening tracking, tagging, and analytics accuracy
  • Insights Activation - translating behavioural and performance data into actions your team will actually take
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What clients gain

  • Data and reports the team trusts
  • Clear visibility of what is working and where value is being lost
  • Faster, more confident decision-making

Workstream 3 - Digital Operating Model

Digital Operating Model - making improvement business as usual

Continuous improvement does not happen by accident. It requires a clear way of working - defined roles, efficient processes, and the right tools and governance in place.

Without this, even the best strategy stalls.

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What this includes

  • Digital Operating Model Design - defining how digital works in practice: roles, responsibilities, and decision rights
  • Workflow Optimisation - removing the friction and bottlenecks that slow your team down
  • Opal AI and Automation - activating Optimizely Opal to reduce manual effort and accelerate content and experimentation workflows
  • Training and Knowledge Transfer - raising your team's capability so they can sustain improvement independently
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What clients gain

  • Faster decisions and fewer bottlenecks
  • A repeatable, sustainable improvement rhythm
  • A team that becomes more capable over time - not more dependent on external partners
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Workstream 4. Digital Performance

Digital Performance - improving the experiences that drive results

This is where strategy and insight become measurable improvement.

We identify friction in real customer journeys, test targeted changes, and scale what works - building a programme of continuous experimentation and optimisation.

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What this includes

  • Experimentation Programme - building a structured, ongoing programme of A/B and multivariate testing
  • Conversion Rate Optimisation (CRO) - identifying and removing friction across priority journeys to improve conversion
  • Personalisation - delivering more relevant experiences based on user behaviour, segment, and context
  • SEO and GEO - improving search visibility in traditional search results and AI-generated answers
  • Content Performance Optimisation - improving existing content so it works harder for both users and search engines
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What clients gain

  • Measurable uplift in conversion, engagement, and digital revenue
  • A faster learning loop - ideas tested, validated, and scaled quickly
  • Reduced friction across the journeys that matter most to your customers
PLATINUM OPTIMIZELY PARTNER

Why Choose Mando Group?

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Seamless expertise

A unified team delivering across UX, DevOps, and beyond
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Optimizely experts

Unlock greater value with our in-depth platform knowledge
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Enterprise-ready

Trusted by leading organisations in pensions, utilities, and much more
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Flexible partnerships

From short-term support to long-term growth collaborations
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Results-Driven

Focused on delivering measurable outcomes, not just completed tasks
OUR WORK

Transforming digital experiences in the UK and globally.

We don’t just deliver projects. We partner with our clients to ensure their digital platforms continue to perform, evolve and deliver value year after year. Our work spans across sectors including financial services, membership organisations, utilities, pharmaceuticals, education, and manufacturing.
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SUCCESS STORIES

See real customer stories & results

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People's Pension: From one-size-fits-all to an Optimizely platform built around 6 million people.

 

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CIPS: 100,000 members. One hard deadline. Zero downtime. Welcome to Optimizely.

 

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Gilbertson & Page: From tradition to traction. A 2-day sprint to a digital vision and roadmap

 

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Since appointing Mando Group, they have been a great digital partner – they have been true to their commitments and resolute in the delivery of the programme. What they have implemented is far more than a couple of websites; they have contributed in a meaningful way to support some 460,000 USS members' needs through their pensions journey.
Piers Bishop Universities Superannuation Scheme
FREQUENTLY ASKED QUESTIONS

Common questions we're asked

What is a digital optimisation programme?

A digital optimisation programme is a structured, ongoing approach to improving digital platform performance. Rather than relying on one-off projects, a programme builds continuous improvement into how an organisation works - covering strategy, data, operating model, and performance improvement activities.

Ready to Optimise?

If you’re ready to move beyond ad-hoc changes and embed optimisation into how digital actually works, we should talk.

Get in touch to discuss how Optimise can unlock sustained performance across your digital estate.

Talk to us
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