Posts about Data and Analytics

Why Professional Services Firms Are Leaving Growth on the Table

Professional services and consulting firms have invested in digital with clear commercial intent. The website ...
Jul 16, 2026 11:39:05 AM
Jon Seal Jon Seal

The Digital Performance Gap in Manufacturing

Some manufacturing organisations run active digital programmes but are still seeing slow returns on them. ...
Jul 15, 2026 1:09:17 PM
Andy Deakin Andy Deakin

The Digital Performance Gap in Charities and Non-Profits

There's been genuine progress in digital for the charity and not-for-profit sector. With capable platforms ...
Jul 13, 2026 1:23:28 PM
Andy Deakin Andy Deakin

Where digital investment in utilities and energy loses its return

Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
Jun 30, 2026 12:02:17 PM
Gorav Bassi Gorav Bassi

How long does it take you to get a test live?

From the moment an idea is approved to the moment an experiment is running in front of real users. If you ...
Jun 16, 2026 4:06:42 PM
Gorav Bassi Gorav Bassi

Why Your Experimentation Is Busy but Not Delivering

Optimizely recently analysed over 127,000 experiments. Only 12% of them won. For every eight tests a team ...
Jun 15, 2026 11:38:57 AM
Gorav Bassi Gorav Bassi

Eleven years. $44 billion. Here is what it took.

I recently attended Gartner's 2026 Marketing Conference, and one session stood out from the rest. A CMO ...
Jun 11, 2026 5:09:57 PM
Gorav Bassi Gorav Bassi

CX Drives 3x Growth. Are You Investing in Design or Repair?

Gartner's 2026 Marketing Conference made a clear commercial case for customer experience that every CMO ...
Jun 11, 2026 11:43:01 AM
Gorav Bassi Gorav Bassi

The Digital Performance Gap in Pharma and Life Sciences

Pharma and life sciences organisations have increased their digital investment substantially over recent ...
Jun 10, 2026 12:40:20 PM
Jon Seal Jon Seal