Posts about Data and Analytics
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Upgrading to CMS 13? Why it's the right moment to think about your data
Personalisation is only as good as the data behind it. Many of the organisations we work with are on the same ...
Oct 7, 2026, 10:17:43 AM
Why Professional Services Firms Are Leaving Growth on the Table
Professional services and consulting firms have invested in digital with clear commercial intent. The website ...
Jul 16, 2026, 11:39:05 AM
The Digital Performance Gap in Manufacturing
Some manufacturing organisations run active digital programmes but are still seeing slow returns on them. ...
Jul 15, 2026, 1:09:17 PM
The Digital Performance Gap in Charities and Non-Profits
There's been genuine progress in digital for the charity and not-for-profit sector. With capable platforms ...
Jul 13, 2026, 1:23:28 PM
Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
Jun 30, 2026, 12:02:17 PM
How long does it take you to get a test live?
From the moment an idea is approved to the moment an experiment is running in front of real users. If you ...
Jun 16, 2026, 4:06:42 PM
Why Your Experimentation Is Busy but Not Delivering
Optimizely recently analysed over 127,000 experiments. Only 12% of them won. For every eight tests a team ...
Jun 15, 2026, 11:38:57 AM
Eleven years. $44 billion. Here is what it took.
I recently attended Gartner's 2026 Marketing Conference, and one session stood out from the rest. A CMO ...
Jun 11, 2026, 5:09:57 PM