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Do the next thing: A CMO’s guide to Opal decisioning
Senior marketers are craving simplicity. The marketing discipline has never had more tools, more data, and ...
Sep 16, 2025 9:57:07 AM
Stephen Gillespie
Maximizing ROI with Optimizely Experimentation: A Practical Guide for Digital Leaders
Being done is a nice feeling. The campaign is live. The content is out. You've honed the perfect content ...
Sep 8, 2025 12:21:51 PM
Stephen Gillespie
Can Optimizely CMS Deliver Within a Digital Sovereignty Strategy?
Disruption is the New Normal – and Digital Sovereignty Matters More Than Ever. Brexit, COVID, energy ...
Jul 30, 2025 11:59:35 AM
Stephen Gillespie
Optimizely Opal: The Intelligent Thread Your Martech Stack Has Been Waiting For
Why Opal Deserves C-Suite Attention In the crowded digital experience platform (DXP) space, Optimizely has ...
Jul 24, 2025 4:15:49 PM
Jon Seal
From Campaigns to Continuous: How Optimizely Opal empowers always-on optimisation
A Shift in campaign execution that’s already under way. There is definitely nostalgia, but no love lost for ...
Jul 24, 2025 3:59:24 PM
Stephen Gillespie
The Quiet Advantage: How Optimizely Opal will help you understand your Customers
First-Party data is having a moment. Optimizely Opal can help you work with it. In our connected world, ...
Jul 24, 2025 3:46:51 PM
Stephen Gillespie
We’re Sponsoring Opticon 2025
We’re excited to announce that Mando Group is sponsoring Opticon 2025, Optimizely’s flagship event - taking ...
Jul 17, 2025 2:32:42 PM
Pam McGee
