Posts about AI

10 things Optimizely just told its partners about AI

I've spent the better part of two decades helping organisations navigate business change and digital ...
Mar 19, 2026 1:13:08 PM
Ian Finch Ian Finch

AI in Utilities Customer Service: What Digital Leaders Need to Know

In February 2026, SSEN brought together regulators, technology partners and sector peers to examine how AI ...
Mar 19, 2026 11:07:22 AM
Pam McGee Pam McGee

Opal Unpacked: What Optimizely’s AI means for marketers 

It would be stating the obvious to say there's an ever-growing clamour around AI. But is the AI bubble ...
Mar 10, 2026 3:27:10 PM
Stephen Gillespie Stephen Gillespie

From Campaigns to Continuous: How Optimizely Opal empowers always-on optimisation

An evolution in campaign execution. There may be nostalgia, but there's no love lost for the traditional big ...
Feb 5, 2026 1:20:16 PM
Stephen Gillespie Stephen Gillespie

What makes Optimizely's Opal AI different?​

In a marketing world awash with tools and technologies, it can be difficult to tell which innovations ...
Oct 29, 2025 10:43:23 AM
Jon Williams Jon Williams

How to run an Opal trial that sets you up for Optimizely 12

Most teams wait for the big platform upgrade before they start experimenting with new capabilities. But Opal ...
Oct 21, 2025 1:46:19 PM
Ian Finch Ian Finch

SEO vs GEO: Key Differences & How to Optimise for Both

The search landscape has changed - and fast! Generative AI has reshaped how people search for information or ...
Oct 16, 2025 1:12:23 PM
Gorav Bassi Gorav Bassi

AI Ready SEO: Ensuring your website is setup for AI driven search

SEO isn’t dead - but it’s definitely evolving.
Oct 16, 2025 12:58:49 PM
Gorav Bassi Gorav Bassi

The strategic case for incremental Digital Transformation

Digital leaders today face an impossible calculus: critical infrastructure needs modernisation, data ...
Oct 14, 2025 3:59:29 PM
Ian Finch Ian Finch