Posts about Data and Analytics (2)

Your data is telling you what to fix. Four things determine whether you do.

Every digital team we work with has solid data. Analytics showing where customers leave. Research showing ...
Jun 10, 2026, 11:21:37 AM
Gorav Bassi Gorav Bassi

The Digital Performance Gap in Membership Organisations

Membership organisations occupy a distinctive position digitally. The relationship with members is ongoing, ...
Jun 3, 2026, 10:18:21 AM
Andy Deakin Andy Deakin

The Digital Performance Gap in Financial Services

Financial services organisations have invested heavily in digital. The platforms are sophisticated, the teams ...
Jun 1, 2026, 1:56:10 PM
Jon Seal Jon Seal

The Digital Performance Gap in Higher Education

Higher education institutions have invested seriously in digital over the past decade. The platforms are more ...
May 28, 2026, 11:07:59 AM
Pam McGee Pam McGee

10 Insights from New Marketing and Digital Leaders in their First 90 Days

Starting a new marketing or digital leadership role is one of the most demanding transitions in professional ...
May 26, 2026, 12:32:54 PM
Jonathan Ward Jonathan Ward

Why Digitally Mature Teams Plateau

You've done everything right. And yet growth has stopped. Your team know what they're doing. You've invested ...
May 13, 2026, 11:45:28 AM
Gorav Bassi Gorav Bassi

Why your conversion performance is weaker than it could be

Digital teams spend a significant amount of time, money, and energy getting people to their websites. SEO ...
Mar 16, 2026, 2:53:30 PM
Gorav Bassi Gorav Bassi

Why digital optimisation stalls - even when the investment is significant

There's a conversation that happens in enterprise organisations with uncomfortable regularity. The digital ...
Mar 16, 2026, 2:38:42 PM
Gorav Bassi Gorav Bassi

Your organisation has data. Here's why it probably isn't driving decisions.

Enterprise digital teams are not short of data. They have analytics platforms. They have dashboards. They ...
Mar 16, 2026, 10:28:42 AM
Paul Austin Paul Austin