Posts about Data and Analytics (2)

Data Engineering: The Foundation for Enterprise Analytics

In a world where every digital interaction leaves a data trail, it's no surprise that data has become the ...
Apr 15, 2025 11:15:56 AM
Ian Cockayne Ian Cockayne

A Guide To Building An Effective Test And Learn Culture

If you’re not evolving digitally, then you’re standing still. Or worse still, likely to be falling behind. ...
Apr 8, 2025 10:56:13 AM
Ian Cockayne Ian Cockayne

Why Your Analytics Aren’t Working (and How to Fix Them)

In today’s data-driven world, your business is sitting on a treasure trove of information. Done right, ...
Mar 21, 2025 4:20:25 PM
Ian Cockayne Ian Cockayne

Smarter Consent Management with Consent Mode

This is the fifth in our series of eight data engineering and insights articles where we shine a light on the ...
Mar 11, 2025 10:14:38 AM
Ian Cockayne Ian Cockayne

Data Overload: The Pitfalls of Over-Implementation

In this fourth of our series of eight data engineering and insights articles we will focus on the trap of ...
Feb 6, 2025 3:11:36 PM
Ian Cockayne Ian Cockayne

Analytics implementation and measurement: Getting it right

This is the third in our series of eight data engineering and insights articles in which we delve into ...
Jan 14, 2025 1:23:47 PM
Ian Cockayne Ian Cockayne

Choosing the Right Analytics Tools to Drive Business Growth

In this second of our series of eight data engineering and insights articles, we move away from the strategic ...
Sep 11, 2024 12:15:00 AM
Ian Cockayne Ian Cockayne

From Data to Decisions: How KPIs Drive Business Growth and Performance

Welcome to the first in our series of eight data engineering and insights articles. We explore the top ...
Sep 5, 2024 2:27:43 PM
Ian Cockayne Ian Cockayne

Understanding Google’s Consent Mode and Enhanced Conversions

Since the rollout of Google Analytics 4, we've seen conversion tracking issues impacting ad spend ROI. This ...
Jun 20, 2024 4:52:00 PM
Ian Cockayne Ian Cockayne