Posts about Data and Analytics (2)

Data Overload: The Pitfalls of Over-Implementation

In this fourth of our series of eight data engineering and insights articles we will focus on the trap of ...
Feb 6, 2025 3:11:36 PM
Ian Cockayne Ian Cockayne

Analytics implementation and measurement: Getting it right

This is the third in our series of eight data engineering and insights articles in which we delve into ...
Jan 14, 2025 1:23:47 PM
Ian Cockayne Ian Cockayne

Choosing the Right Analytics Tools to Drive Business Growth

In this second of our series of eight data engineering and insights articles, we move away from the strategic ...
Sep 11, 2024 12:15:00 AM
Ian Cockayne Ian Cockayne

From Data to Decisions: How KPIs Drive Business Growth and Performance

Welcome to the first in our series of eight data engineering and insights articles. We explore the top ...
Sep 5, 2024 2:27:43 PM
Ian Cockayne Ian Cockayne

Understanding Google’s Consent Mode and Enhanced Conversions

Since the rollout of Google Analytics 4, we've seen conversion tracking issues impacting ad spend ROI. This ...
Jun 20, 2024 4:52:00 PM
Ian Cockayne Ian Cockayne