News & Insights

Why People’s Partnership Chose Optimizely for Their Digital Rebuild

Written by Pam McGee | May 9, 2025 3:14:38 PM

People’s Partnership supports over 7 million members in making smart financial decisions about their future. That scale brings responsibility - and complexity - when it comes to digital. 

People’s Partnership needed a better way to connect with their members online. Not just a new website, but a complete rethink of how their digital tools, content and platform work together.  

Nick Lund-Conlon, Digital Director at People’s Partnership, explains:

“This is the first step in a technical revolution for our company. We’re building a new MarTech ecosystem, and content management is a key part of that.”

Why Optimizely?

People’s Partnership chose Optimizely as their platform and Mando Group as their delivery partner.

Why?

Because this isn’t just about getting a build over the line. It’s about trust, shared values, and finding a team who understands what long-term success looks like.

“You have to have that sense of partnership - not a supplier-buyer relationship. Mando Group stood out for that.”

Personalisation and meaningful engagement

We're now working closely with Nick and his team on a two-year programme to deliver a new CMS and broader web ecosystem. It’s already opening the door to faster content updates, better personalisation, and more meaningful engagement with members.