---
title: Why People’s Partnership Chose Optimizely for Their Digital Rebuild
description: Discover how People’s Partnership is transforming its digital experience with Mando Group and Optimizely — improving personalisation, speed and engagement.
---

[News & Insights ](https://www.mandogroup.com/news-insights)

# [Why People’s Partnership Chose Optimizely for Their Digital Rebuild](https://www.mandogroup.com/news-insights/why-peoples-partnership-chose-optimizely-for-their-digital-transformation)

 Written by [Pam McGee](https://www.mandogroup.com/news-insights/author/pam-mcgee) | May 9, 2025 3:14:38 PM

## People’s Partnership supports over 7 million members in making smart financial decisions about their future. That scale brings responsibility - and complexity - when it comes to digital. 

People’s Partnership needed a better way to connect with their members online. Not just a new website, but a complete rethink of how their digital tools, content and platform work together.  

Nick Lund-Conlon, Digital Director at People’s Partnership, explains:

> “This is the first step in a technical revolution for our company. We’re building a new MarTech ecosystem, and content management is a key part of that.”

## Why Optimizely?

People’s Partnership chose Optimizely as their platform and Mando Group as their delivery partner.

Why?

Because this isn’t just about getting a build over the line. It’s about trust, shared values, and finding a team who understands what long-term success looks like.

> “You have to have that sense of partnership - not a supplier-buyer relationship. Mando Group stood out for that.”

## Personalisation and meaningful engagement

We're now working closely with Nick and his team on a two-year programme to deliver a new CMS and broader web ecosystem. It’s already opening the door to faster content updates, better personalisation, and more meaningful engagement with members.

[View full post](https://www.mandogroup.com/news-insights/why-peoples-partnership-chose-optimizely-for-their-digital-transformation)

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