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Why People’s Partnership Chose Optimizely for Their Digital Rebuild

A better way to connect with their 7m members online.

Nick Peoples Partnership

Summary

People’s Partnership supports over 7 million members in making smart financial decisions about their future. That scale brings responsibility - and complexity - when it comes to digital.

They needed a better way to connect with their members online. Not just a new website, but a complete rethink of how their digital tools, content and platform work together.

Nick Lund-Conlon, Digital Director at People’s Partnership, explains:

“This is the first step in a technical revolution for our company. We’re building a new MarTech ecosystem, and content management is a key part of that.”

Why Optimizely?

People’s Partnership chose Optimizely as their platform and Mando Group as their delivery partner.

Why?

Because this isn’t just about getting a build over the line. It’s about trust, shared values, and finding a team who understands what long-term success looks like.

“You have to have that sense of partnership - not a supplier-buyer relationship. Mando Group stood out for that.”

Personalisation and meaningful engagement

We're now working closely with Nick and his team on a two-year programme to deliver a new CMS and broader web ecosystem. It’s already opening the door to faster content updates, better personalisation, and more meaningful engagement with their 7m members.

Interested in talking to one of our Optimizely consultants?

Whether you have a fully formed brief, or are simply pondering how and where to move forward on your digital journey, we'd love to hear from you

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