Mando Group publish Digital Maturity Benchmarking Report 2025

The Digital Maturity Benchmarking Report 2025 reveals how UK organisations are building digital capability - and where gaps remain. 

Developed by Mando Group, in partnership with Optimizely, the study analyses data from more than 130 organisations across five key dimensions of digital maturity.

What we set out to understand

Everyone talks about digital transformation. Few can show what it really looks like in practice.

We wanted to find out how UK organisations are actually building digital capability - the leadership, culture, and skills that make the difference.

The findings at a glance

The results show encouraging progress, but also clear gaps between ambition and action.

Average scores across UK organisations:

• Strategic Leadership & Roadmap – 52%

• Content, Experience & Assets – 44%

• Data, Insights & Intelligence – 42%

• People, Skills & Process Agility – 46%

• Customer Centricity & Activation – 41%

In short:

• Leadership alignment is ahead of wider digital maturity

• Content and AI adoption remain the biggest blockers.

• The most mature organisations are embedding experimentation and evidence-based decision-making into daily delivery.

Why this matters

True digital maturity means progress that lasts.
It comes from clear leadership, capable teams, and a culture that can adapt and deliver.

As a B Corp, we see maturity as more than technical skill. It’s clarity in direction, accountability in action, and the confidence to move forward responsibly.

How to use the benchmarking report

The study is designed to help organisations understand their current level of digital maturity and identify practical next steps for improvement.

You can:

• Download the full Benchmark Report 2025 for detailed findings and recommendations.

• Take the Digital Maturity Assessment to see how your organisation compares.

Both are available now, free to access.

About the study

The Digital Maturity Benchmarking Study 2025 was co-sponsored by Optimizely, combining Mando Group’s consultancy insight with Optimizely’s platform expertise.

Together, we’ve built a clearer view of how digital capability is evolving across the UK - and what separates the leaders from the rest.