Optimizely Named A Leader in 2025 Forrester Wave for CMS

Optimizely has been recognised as a Leader in the Forrester Wave™: Content Management Systems, Q1 2025, standing out for its strong product vision, usability, and innovation in content delivery.

As an Optimizely Platinum Partner, we're delighted to see this achievement independently confirmed. It reflects the platform’s progress and reinforces why we've committed fully to it.

What Forrester Called Out

• A full-spectrum platform for marketing teams
  Optimizely supports everything from content ideation and planning to publishing and optimisation — with a clear focus on enabling marketers to work efficiently.
• User-first tools
  Its visual editing experience, natural language search, and built-in collaboration features make day-to-day delivery faster and smoother.
• AI that’s already delivering value
  From content generation to campaign support, AI is embedded in the platform today — with even more planned, including agent-like interfaces and deeper integration with tools like Google Gemini.
• Customers rate it highly
  Forrester's interviews highlighted strong customer sentiment. One user described the impact of using Optimizely as “huge, huge, huge.”

Why It Matters

Optimizely is continuing to evolve, adding meaningful capabilities that support both marketing and technical teams. This latest recognition from Forrester is a strong signal to organisations looking for a CMS that keeps up with the demands of modern content operations  - and prepares them for what’s next.

Want to know more? 

Access the full report here, or contact us to find what Optimizely can do for your content operations.