As organisations adopt the Optimizely Digital Experience Platform (DXP) to power websites, commerce, personalisation, and experimentation, the challenge increasingly shifts from implementation to optimisation.
Launching a platform is only the first step. The real value comes from continuously improving digital experiences, scaling experimentation, and aligning platform capabilities with measurable business outcomes.
That requires deep platform expertise.
The Optimizely Most Valuable Professional (OMVP) programme recognises individuals who help organisations do exactly that - sharing knowledge, mentoring others, and contributing practical expertise that helps the wider ecosystem get more value from the platform.
At Mando Group | B Corp™, we’re proud to announce that four members of our team have been recognised as Optimizely MVPs. Their experience spans digital strategy, enterprise architecture, and large-scale platform delivery - helping organisations move beyond implementation towards continuous digital optimisation.
Below, we introduce the OMVPs contributing their expertise to the Optimizely ecosystem.
Ian Finch - Managing Director, Strategy OMVP
Ian Finch brings nearly 30 years of experience in digital transformation and business change consulting, having worked with hundreds of organisations across thousands of digital initiatives.
He has been working with Optimizely technologies since 2010, helping organisations design platform strategies that support not just new digital experiences, but long-term optimisation and organisational change.
Ian is also a member of the Optimizely Partner Advisory Board, where he contributes strategic insight to the wider ecosystem. In this role he provides pragmatic guidance on platform adoption, implementation strategy, and ensuring organisations can realise long-term value from their digital experience platforms.
His work focuses on ensuring technology investments support measurable business outcomes, not simply technical delivery.
Jonathan Seal - Strategy Director, Strategy OMVP
Jonathan Seal is a digital strategist and industry speaker with more than 30 years’ experience working with global brands across digital agencies.
He has been working with Optimizely technologies since 2010, advising organisations on how digital platforms should support broader business strategy and measurable return on investment.
At Mando Group, Jonathan holds responsibility for ensuring Optimizely platforms deliver value for clients.
His focus is helping organisations understand how their platform capabilities - from experimentation to personalisation - can support ongoing optimisation programmes, rather than remaining underused technical features.
Jonathan is also Opal certified and an accredited GCI practitioner, supporting teams in improving collaboration and decision-making across complex digital programmes.
Jon Williams - Head of Development, Technical OMVP
Jon Williams is an experienced DXP and CMS consultant with more than 20 years of experience delivering digital platforms for enterprise organisations.
His work centres on designing scalable and maintainable architectures that allow organisations to evolve their digital experiences over time.
A common challenge with digital platforms is that they are implemented in ways that make change difficult - slowing experimentation, personalisation, and innovation.
Jon focuses on solving this problem by ensuring platforms are structured to support long-term optimisation and continuous improvement, rather than requiring frequent re-platforming.
His expertise spans complex enterprise environments where governance, performance, and scalability are critical.
Stephen Gillespie - Optimizely Consultant, Strategy OMVP
Stephen Gillespie is a digital strategist with more than two decades of experience across the CMS and DXP landscape.
Having worked both client-side and as an implementation partner, Stephen brings a well-rounded perspective to digital platform strategy.
He has particular experience working with organisations in regulated and complex sectors, including:
- Financial services
- Utilities
- Membership organisations
- Manufacturing
In these industries, digital platforms must balance innovation with governance, compliance, and operational stability.
Stephen works with organisations to ensure their platforms are designed to support sustainable optimisation and long-term digital maturity, helping teams get more value from the technology they invest in.
Why Optimizely expertise matters for digital optimisation
Many organisations invest in powerful platforms like Optimizely expecting them to transform digital performance.
But in practice, the biggest challenge often comes after implementation.
Common challenges include:
- Personalisation capabilities that are never fully adopted
- Experimentation programmes that fail to scale
- Content teams struggling to deliver consistent multi-channel experiences
- Platforms that technically work, but don’t clearly drive business outcomes
Optimisation requires more than platform features. It requires experience across architecture, strategy, experimentation, and organisational change.
That’s where the expertise recognised by the OMVP programme becomes valuable.
OMVPs bring practical experience from multiple implementations, industries, and optimisation programmes, sharing insights that help organisations avoid common pitfalls and unlock more value from their digital platforms.
Supporting the Optimizely ecosystem
The OMVP programme celebrates individuals who actively contribute to the community through knowledge sharing, mentoring, and thought leadership.
These contributions help organisations across the ecosystem design better architectures, scale optimisation programmes, and deliver stronger digital experiences.
For organisations using Optimizely, that shared expertise helps ensure digital platforms are not simply implemented - but continuously optimised to deliver measurable business impact.
And for Mando Group, having multiple OMVPs recognised within the ecosystem reinforces our long-term commitment to being all-in with Optimizely and helping organisations unlock the full value of the platform.
Talk to our Optimizely experts and start optimising your digital experiences today
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