Posts about AI

Opticon 2026 and the Optimizely OMVP Summit: agentic futures, upgrade paths and growth

Opticon London took over the Barbican on 13 October. The day before, the Optimizely MVP (OMVP) summit gave a ...
Oct 16, 2026, 10:00:41 AM
Stephen Gillespie Stephen Gillespie

Five AI teammates for marketing, and where to put them to work first

Imagine five new specialists joining your marketing team tomorrow morning. Each one already understands your ...
Oct 5, 2026, 4:00:08 PM
Pam McGee Pam McGee

Optimizely's Agent Platform: what it is, and how to get value from it

As an Optimizely Platinum Partner and Agent Platform specialist, we hear these questions a lot: what does ...
Oct 2, 2026, 11:16:43 AM
Pam McGee Pam McGee

Lessons from designing an agent workflow in Optimizely

Spoiler: Agents are the least of your problems Recently I created a proof of concept document translation ...
Sep 18, 2026, 1:00:27 PM
Jon Seal Jon Seal

As I See It: A human in the loop-the-loop

Whatever the value of AI, the hype has spared few professions. There is a new kid on the block - on every ...
Sep 9, 2026, 2:41:11 PM
Simon Royall Simon Royall

What is agentic marketing?

Optimizely used Opticon NYC to show what separates an agent from the AI tools that came before it. On stage, ...
Sep 8, 2026, 11:38:04 AM
Pam McGee Pam McGee

We’re Sponsoring Opticon 2026

We're proud to be sponsoring Opticon London 2026, Optimizely's flagship UK event, taking place on 13 October ...
Jul 22, 2026, 3:02:07 PM
Pam McGee Pam McGee

AI in Content Creation: First Unlock, Not Final Answer

AI adoption in content looks very different depending on which business you talk to. Some have built genuine ...
May 22, 2026, 8:52:55 AM
Andy Pimlett Andy Pimlett

Personalisation: How Opal closes the Gap Between Capability and Reality

Personas have a credibility problem. They get built in workshops, filed in brand documents, and rarely make ...
May 19, 2026, 10:16:00 AM
Andy Pimlett Andy Pimlett