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You launched. Now what? The post-launch plateau
The new site launch went well. Migration was completed on time, the new platform went live, and the metrics ...
Jul 15, 2026 1:03:04 PM
Gorav Bassi
Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
Jun 30, 2026 12:02:17 PM
Gorav Bassi
How long does it take you to get a test live?
From the moment an idea is approved to the moment an experiment is running in front of real users. If you ...
Jun 16, 2026 4:06:42 PM
Gorav Bassi
Why Your Experimentation Is Busy but Not Delivering
Optimizely recently analysed over 127,000 experiments. Only 12% of them won. For every eight tests a team ...
Jun 15, 2026 11:38:57 AM
Gorav Bassi
Eleven years. $44 billion. Here is what it took.
I recently attended Gartner's 2026 Marketing Conference, and one session stood out from the rest. A CMO ...
Jun 11, 2026 5:09:57 PM
Gorav Bassi
CX Drives 3x Growth. Are You Investing in Design or Repair?
Gartner's 2026 Marketing Conference made a clear commercial case for customer experience that every CMO ...
Jun 11, 2026 11:43:01 AM
Gorav Bassi
Your data is telling you what to fix. Four things determine whether you do.
Every digital team we work with has solid data. Analytics showing where customers leave. Research showing ...
Jun 10, 2026 11:21:37 AM
Gorav Bassi