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Editor Experience (EX) in the age of Agentic AI
Campaigns stuck in review. Simple updates taking days. Good ideas losing momentum while they wait for ...
Nov 5, 2026, 12:10:27 PM
Gorav Bassi
Where to put your AI search budget now
Nearly seven in ten UK Google searches now end without anyone clicking through to a website. Similarweb's ...
Sep 29, 2026, 1:23:29 PM
Gorav Bassi
GEO Explained: What It Means for Digital Teams
OpenAI confirmed in August 2026 that ChatGPT has passed one billion weekly active users. Add Google's AI ...
Aug 18, 2026, 9:37:40 AM
Gorav Bassi
Why Digital Investment Cases Stall at Board Level
(And how to get yours approved!) You already know where you're losing value. Conversion on your key journeys ...
Aug 11, 2026, 2:38:12 PM
Gorav Bassi
You launched. Now what? The post-launch plateau
The new site launch went well. Migration was completed on time, the new platform went live, and the metrics ...
Jul 15, 2026, 1:03:04 PM
Gorav Bassi
Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
Jun 30, 2026, 12:02:17 PM
Gorav Bassi
How long does it take you to get a test live?
From the moment an idea is approved to the moment an experiment is running in front of real users. If you ...
Jun 16, 2026, 4:06:42 PM
Gorav Bassi