Post by Stephen Gillespie

Digital Transformation: Why It’s Not One Big Thing (How to Start Now)

Transformation is a big word. And it sounds dramatic. You’ve been brought in to lead digital transformation. ...
Jun 25, 2025 5:13:39 PM
Stephen Gillespie Stephen Gillespie

Aligning Your Optimizely Strategy with Business Goals for Maximum Impact

From Platform use to business value Businesses invest in Optimizely technology, driven by the promise of ...
Jun 5, 2025 2:35:32 PM
Stephen Gillespie Stephen Gillespie

A Guide to unlocking the full potential of Optimizely

You've invested in Optimizely, you are keen to capitalise on the promise to accelerate your digital strategy ...
Jun 5, 2025 11:39:25 AM
Stephen Gillespie Stephen Gillespie

Proving the ROI of an Optimizely investment to your Leadership Team

Why ROI Conversations Are Now Business Critical As digital leaders, demonstrating that our tech investments ...
Jun 5, 2025 11:08:54 AM
Stephen Gillespie Stephen Gillespie

Why Sitecore Clients Are Moving to Optimizely

Enterprise organisations are re-evaluating their digital experience platforms (DXPs) and many are making the ...
May 30, 2025 12:46:32 PM
Stephen Gillespie Stephen Gillespie

SaaS vs. PaaS: Charting the Future of Your Digital Experience Platform

Navigating the DXP Evolution The digital experience platform (DXP) landscape is undergoing a significant ...
May 29, 2025 12:13:41 PM
Stephen Gillespie Stephen Gillespie

Championing Editor Experience to Improve Marketing Performance

A Guide for Digital Leaders Seeking to Empower Their Teams
May 27, 2025 12:11:30 PM
Stephen Gillespie Stephen Gillespie

What Analyst Reports Really Tell You About DXPs

What’s the point of analyst reports? Every year, the big names in research and advisory – think Gartner, ...
May 7, 2025 2:45:51 PM
Stephen Gillespie Stephen Gillespie

Optimizely One: Transforming Content, Commerce, and Customer Experience

The Evolution of Content Management and Digital Experience Platforms. In today’s digital-first world, ...
Apr 10, 2025 5:15:08 PM
Stephen Gillespie Stephen Gillespie