Jun 30, 2026 12:02:17 PM by Gorav Bassi
Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
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Where digital investment in utilities and energy loses its return
Energy, utilities and telecoms organisations have invested heavily in digital over the past decade. Customer ...
Jun 30, 2026 12:02:17 PM
Gorav Bassi
How long does it take you to get a test live?
From the moment an idea is approved to the moment an experiment is running in front of real users. If you ...
Jun 16, 2026 4:06:42 PM
Gorav Bassi
If you're still on Sitecore, now is the time to ask hard questions.
If your stack relies on a On-prem, IaaS, or PaaS Sitecore platform in 2026, and you are responsible for the ...
Jun 16, 2026 10:18:28 AM
Stephen Gillespie
Why Your Experimentation Is Busy but Not Delivering
Optimizely recently analysed over 127,000 experiments. Only 12% of them won. For every eight tests a team ...
Jun 15, 2026 11:38:57 AM
Gorav Bassi
Eleven years. $44 billion. Here is what it took.
I recently attended Gartner's 2026 Marketing Conference, and one session stood out from the rest. A CMO ...
Jun 11, 2026 5:09:57 PM
Gorav Bassi
CX Drives 3x Growth. Are You Investing in Design or Repair?
Gartner's 2026 Marketing Conference made a clear commercial case for customer experience that every CMO ...
Jun 11, 2026 11:43:01 AM
Gorav Bassi
The Digital Performance Gap in Pharma and Life Sciences
Pharma and life sciences organisations have increased their digital investment substantially over recent ...
Jun 10, 2026 12:40:20 PM
Jon Seal
