Post by Stephen Gillespie

Upgrading to CMS 13? Why it's the right moment to think about your data

Personalisation is only as good as the data behind it. Many of the organisations we work with are on the same ...
Oct 7, 2026, 10:17:43 AM
Stephen Gillespie Stephen Gillespie

The hidden cost of a disconnected CMS and CMP

Planning content in one system and publishing it in another means you spend more time moving content between ...
Sep 28, 2026, 1:58:01 PM
Stephen Gillespie Stephen Gillespie

Optimizely SaaS or PaaS? The question is what has to run inside the CMS

Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...
Sep 24, 2026, 3:23:31 PM
Stephen Gillespie Stephen Gillespie

If you're still on Sitecore, now is the time to ask hard questions.

If your stack relies on a On-prem, IaaS, or PaaS Sitecore platform in 2026, and you are responsible for the ...
Jun 16, 2026, 10:18:28 AM
Stephen Gillespie Stephen Gillespie

Why your content takes so long to publish (and what to do about it)

Somewhere between the idea and the live page, a piece of content will wait three days for a reply to an email ...
Mar 25, 2026, 12:02:49 PM
Stephen Gillespie Stephen Gillespie

How fixing Editor Experience speeds up marketing performance

If your content takes weeks to get live, it's not necessarily because your team is slow. It's because the ...
Mar 23, 2026, 2:23:04 PM
Stephen Gillespie Stephen Gillespie

What's Stopping Financial Services From Getting the Most Out of Optimizely?

For financial services digital leaders, the pressure to prove platform ROI has never been higher. Here's why ...
Mar 12, 2026, 12:03:10 PM
Stephen Gillespie Stephen Gillespie

Opal Unpacked: What Optimizely’s AI means for marketers 

It would be stating the obvious to say there's an ever-growing clamour around AI. But is the AI bubble ...
Mar 10, 2026, 3:27:10 PM
Stephen Gillespie Stephen Gillespie

From Campaigns to Continuous: How Optimizely Opal empowers always-on optimisation

An evolution in campaign execution. There may be nostalgia, but there's no love lost for the traditional big ...
Feb 5, 2026, 1:20:16 PM
Stephen Gillespie Stephen Gillespie