Stephen Gillespie
Aligning Your Optimizely Strategy with Business Goals for Maximum Impact
This guide offers practical advice for ensuring your Strategy drives - not just supports - your organisational priorities.
Why Your Optimizely Investment isn’t delivering the results you expected (and how to fix it)
Explore the five most common reasons Optimizely investments can fail to meet ambitious expectations - and what you can do to turn the situation around.
Proving the ROI of an Optimizely investment to your Leadership Team
As digital leaders, demonstrating that our tech stack is driving value is important. Is your investment in Optimizely seeing the best return?
Why Sitecore Clients Are Moving to Optimizely
Enterprise organisations are re-evaluating their digital experience platforms (DXPs) and many are making the switch from Sitecore to Optimizely. Why?
SaaS vs. PaaS: Charting the Future of Your Digital Experience Platform
Exploring the evolving landscape of DXPs in 2025. We discuss the distinctions between SaaS and PaaS models, and which aligns best with your digital strategy.
Championing Editor Experience to Improve Marketing Performance
Discover how optimising Editor Experience (EX) can boost marketing performance, reduce inefficiencies, and empower your content teams to do more.
What Analyst Reports Really Tell You About DXPs
Wondering if analyst reports like Gartner and Forrester are worth your time? Here's what they really tell you about DXPs – and what they don't.
Optimizely One: Transforming Content, Commerce, and Customer Experience
A detailed guide to Optimizely One - a fully composable DXP ecosystem designed for businesses seeking scalability and innovation.
The Productivity Killer: Is Poor Editor Experience Costing Your Business?
Why optimising Editor Experience should be a priority in your Digital Experience Platform (DXP) strategy, and how it drives better outcomes for both your team and your customers.
