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The hidden cost of a disconnected CMS and CMP
Planning content in one system and publishing it in another means you spend more time moving content between ...
Sep 28, 2026, 1:58:01 PM
Optimizely SaaS or PaaS? The question is what has to run inside the CMS
Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...
Sep 24, 2026, 3:23:31 PM
Lessons from designing an agent workflow in Optimizely
Spoiler: Agents are the least of your problems Recently I created a proof of concept document translation ...
Sep 18, 2026, 1:00:27 PM
As I See It: A human in the loop-the-loop
Whatever the value of AI, the hype has spared few professions. There is a new kid on the block - on every ...
Sep 9, 2026, 2:41:11 PM
What is agentic marketing?
Optimizely used Opticon NYC to show what separates an agent from the AI tools that came before it. On stage, ...
Sep 8, 2026, 11:38:04 AM
Four things digital leaders are telling me
Ask a digital leader what’s broken in their organisation and a large percentage will mention the tech stack. ...
Sep 3, 2026, 12:20:25 PM
GEO Explained: What It Means for Digital Teams
OpenAI confirmed in August 2026 that ChatGPT has passed one billion weekly active users. Add Google's AI ...
Aug 18, 2026, 9:37:40 AM
Why Digital Investment Cases Stall at Board Level
(And how to get yours approved!) You already know where you're losing value. Conversion on your key journeys ...
Aug 11, 2026, 2:38:12 PM