News & Insights

View our latest blogs, podcasts, and interviews with industry experts.
Oct 21, 2026, 11:29:47 AM by Kyle Newsam

AI and Experimentation: Where Is It Actually Making a Difference?)

AI has become one of the biggest areas of experimentation within experimentation itself. Teams are trying to ...

AI and Experimentation: Where Is It Actually Making a Difference?)

AI has become one of the biggest areas of experimentation within experimentation itself. Teams are trying to ...
Oct 21, 2026, 11:29:47 AM
Kyle Newsam

Opticon 2026 and the Optimizely OMVP Summit: agentic futures, upgrade paths and growth

Opticon London took over the Barbican on 13 October. The day before, the Optimizely MVP (OMVP) summit gave a ...
Oct 16, 2026, 10:00:41 AM
Stephen Gillespie Stephen Gillespie

Upgrading to CMS 13? Why it's the right moment to think about your data

Personalisation is only as good as the data behind it. Many of the organisations we work with are on the same ...
Oct 7, 2026, 10:17:43 AM
Stephen Gillespie Stephen Gillespie

Five AI teammates for marketing, and where to put them to work first

Imagine five new specialists joining your marketing team tomorrow morning. Each one already understands your ...
Oct 5, 2026, 4:00:08 PM
Pam McGee Pam McGee

Optimizely's Agent Platform: what it is, and how to get value from it

As an Optimizely Platinum Partner and Agent Platform specialist, we hear these questions a lot: what does ...
Oct 2, 2026, 11:16:43 AM
Pam McGee Pam McGee

Where to put your AI search budget now

Nearly seven in ten UK Google searches now end without anyone clicking through to a website. Similarweb's ...
Sep 29, 2026, 1:23:29 PM
Gorav Bassi Gorav Bassi

The hidden cost of a disconnected CMS and CMP

Planning content in one system and publishing it in another means you spend more time moving content between ...
Sep 28, 2026, 1:58:01 PM
Stephen Gillespie Stephen Gillespie

Optimizely SaaS or PaaS? The question is what has to run inside the CMS

Optimizely CMS 13 (PaaS) became generally available in March 2026 - two years after the launch of the SaaS ...
Sep 24, 2026, 3:23:31 PM
Stephen Gillespie Stephen Gillespie

Lessons from designing an agent workflow in Optimizely

Spoiler: Agents are the least of your problems Recently I created a proof of concept document translation ...
Sep 18, 2026, 1:00:27 PM
Jon Seal Jon Seal